01Let's start with our family
It all starts with André-Marcel, our grandfather – what a character he was! We are in Merceuil. In other words, two rows of vines from Beaune. The war passed through here and left its mark, even in this winegrowing land of Burgundy. André-Marcel was the son of a winegrower. He wasn't lucky enough to go to school and this made him feel uncomfortable for the rest of his life. In modest circumstances and to improve his daily life, he collected empty bottles from the streets to wash them, then exchanged them for full bottles from local merchants. This is how he managed to buy his first barrel of wine. Thus, in 1947, Maison Goichot was born. On the maternal side, the other grandfather was also quite a character. His name was Lucien Loiseau and he was the brilliant inventor of the straddle tractor.